Agnes Erzse, Karen Hofman and Nicola Christofides write about GDAR research assessing the food environment in primary schools in Gauteng following a voluntary pledge by a large beverage company. This blog post was originally published in The Conversation.
In 2017, Coca-Cola Beverages South Africa voluntarily announced that it would stop supplying sugary beverages to primary school outlets. The company also pledged to remove all branding and advertising from schools. The announcement took the form of a letter noting that that Coca-Cola Beverages wanted to play “an active role in addressing rising obesity rates in South Africa, especially among children”.
Childhood obesity is a serious and growing problem is South Africa. More than 13% of children are either obese or overweight. The consumption of liquid sugar is particularly harmful because it is absorbed so quickly into the bloodstream. Not surprisingly, sugary drinks and their marketing has been linked to obesity especially among children. Just a single sugary beverage per day increases that child’s chance of overweight by 55%. Similarly, once they become an overweight teen, there is a 70% chance they will not be able to lose the weight.